the more specific you get with interventions in a single system, the more likely you are to move from one "remedy" to the next without any real momentum. this can be a wild goose chase. symptomatic interventions often weaken the foundations by which the mind-body heals itself, making the problem worse in the long run. our entire concept is built on strengthening the fundamentals by which the mind-body heals itself. we strongly believe that strengthening stress resilience, balancing nervous system and managing inflammation is the foundation of any health and performance goal.

no chasing novelty trends, no cutting corners, no virtue signaling, no synthetics, no bs. all products are handcrafted from organic and sustainable plant extracts using minimally refined (low-stress) methods.

our entire concept is built around improving your mind-body's resource management to allocate more energy towards reparative and growth processes and less towards damaging processes that result from chronic stress and inflammation.

your mind-body is continuously managing resources and energy to power autonomic processes like digestion, detoxification, immune system, inflammation, heart rate and blood pressure (to name a few) and cognitive processes like attention, language, learning, memory, perception and thought. the chronic activation of stress and inflammation are spreading your mental and physical resources thin. if you've managed multiple important and intensive tasks at once, you know how unsustainable your focus and energy is in that state. this is how we should view our internal systems. if sympathetic processes are chronically elevated, there will be less energy and attention on growth and repair. chronic stress and inflammation erode the fundamentals of health.

by design, stress changes the mind-body from a proactive to a reactive state. proactive (parasympathetic) processes like digestion, detoxification, cellular and tissue repair, learning, neurogenesis, etc. are given less resources in order to prioritize reactive (sympathetic) state. this is fight or flight and it's only designed to run for a short period of time in response to a perceived threat. when stress is chronic, your mind-body doesn't return to a proactive state of resource allocation. more energy is used to fuel fight or flight than immune system, building new brain cells, repairing tissues, absorbing and processing nutrition, learning, etc.

inflammation has a similar story. as an immune response, inflammation is beneficial in the short term and destructive when allowed to go chronic. social, environmental and lifestyle factors can perpetuate chronic inflammation that can lead to several diseases that collectively represent the leading causes of disability and mortality worldwide. this includes cardiovascular disease, cancer, diabetes, chronic kidney disease, fatty liver disease, autoimmune and neurodegenerative disorders. long term inflammation can lead to damage in all tissues and organs and can also impair normal immune function, leading to increased susceptibility to infections and tumors. similar to stress, inflammation is energy intensive and diverts resources from parasympathetic processes. this energy draw causes fatigue, problems with focus, pain and other symptoms of depression.

chronic stress leads to inflammation and chronic inflammation causes stress. if something isn’t done to bring these levels down, stress and inflammation will continue to fuel each other, pushing the mind-body deeper into a state of dysfunction. chronic stress and inflammation are like driving 50 miles / hour in first gear. this is unnecessarily energy intensive and the wear on your mind-body is aggressive. this is not a sustainable way to live, resulting in a wide (and growing) list of chronic diseases and performance problems.

in our current way of living, we see chronic stress and inflammation as the largest and most destructive obstacles to improved health and performance (mental and physical). lowering stress and inflammation should be a top priority of all holistic health protocols to lay a strong foundation to build from. the more balance and resilience built in these two systems, the better you manage resources to optimize health wellness and performance.

keep it simple. in most cases, the more complicated your skincare routine is, the more likely you are to cause fundamental damage that compounds over time. if you strengthen the fundamental mechanisms by which the skin protects and repairs itself, your skin health improves. if you degrade these fundamentals, your skin health degrades faster than it should. seems straightforward, yet so few products on the "market" serve these fundamentals. if you want to see dramatic improvements in your skin health, get rid of the lotions and water-based creams. use organic 100% oil formulas instead.

by now, most people understand that we can't keep taking from our planet so recklessly. resources are finite and our tolerance for toxicity is under serious pressure. companies have to take responsibility for their impact and consumers need to take responsibility for their purchases. if we wait for things to get worse, we're unlikely to recover without extreme measures that will fundamentally change the course of humanity. let's close this chapter on reckless abundance and carelessness that's damaging our health and planet.

being a responsible brand means more than having strict dedication to transparency and functional product development. we work tirelessly to reduce our environmental impact by using 100% recycled & eco-friendly packaging, and 100% recycled office supplies, minimizing energy usage, sourcing organic and sustainable ingredients, composting all unused plant material and supporting local, and national sustainability programs.

we're not there yet, but we're making a lot of progress towards off-grid production goals. by 2025, we hope to be completely run on solar energy and rainwater collection with grey water recycling into our community garden concept. sounds a little hippie? whatever, it's what needs to be done.

the consumer holds incredible power to create change by voting with their dollar bills. when people stop buying products that make empty claims and stop supporting environmentally damaging operations, companies will be forced to make a change or go out of business. that's an amazing power. take time to research companies and products you like. read ingredients instead of unregulated claims. question the authenticity of trendy virtue-signaling tactics. free yourself from the pull of manipulative marketing. products will tell you what you want to hear and never deliver. keep things simple and functional. support responsible, clean label, transparent companies dedicated to the improvement of health and sustainability.