The consumer holds incredible power to create change by voting with their dollar bills. When people stop buying products making empty claims and stop supporting environmentally damaging operations, companies  will be forced to make a change or go out of business. That's amazing power! To begin participating in change,  take a little time to research companies and products you like. Read ingredients instead of unregulated claims. Support responsible, clean label, transparent companies dedicated to the improvement of health and sustainability. Be a part of the improvement, not the problem.

Knowledge is power.